The Mercury Tower media facade is the highest advertising facade in Europe. There is a LED screen located on floors 67–68. The advertising message is broadcast simultaneously on four screens facing different directions.
The cost of rotation is calculated based on the number of minutes in a 10-minute looped block.
Advertising on the media facade is clearly visible from:
- Garden Ring
- Third Ring Road
- Zvenigorodskoye Shosse
- Kutuzovsky Prospekt
- New Arbat
- Embankments and central areas of Moscow